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  • Decision Making with Focus on Purpose: A Framework for Sustainable Change

Decision Making with Focus on Purpose: A Framework for Sustainable Change

  • 17 Jul 2026
  • 12:00 PM - 1:30 PM
  • Online Webinar

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Participants will explore a reflective coaching process designed to support clients in moving from localized problem-solving to purpose-driven transformation. Through the framework Why Change — What to Change — How to Cause the Change, coaches will practice facilitating deeper awareness that connects the client’s goals with their larger sense of purpose and professional identity.

Many clients initially seek to resolve surface issues — such as time management or productivity — without recognising the underlying patterns or values that truly drive their behaviour. This session invites coaches to guide clients beyond symptom-level goals, fostering insight, ownership, and meaningful decision-making. The workshop blends reflective inquiry, peer practice, and integration discussions to strengthen coaches’ presence, listening, and ability to hold transformative space for purposeful change.

Facilitated by Marta Villagra, professional coach, author, and developer of the “Think clearly and act with focus” approach — which integrates reflective inquiry, systems thinking, and behavioural awareness to promote purposeful action. With over two decades of experience in leadership development and executive coaching, Marta helps individuals and organisations connect clarity of thought with clear direction. Her work bridges coaching and neuroscience, offering practical ways to transform complex challenges into intentional choices.

Learning Outcomes & Participant Benefits

Participants will leave this session with:

  • Greater clarity on moving clients from surface-level symptoms to purpose-aligned goals
  • Practical tools for using the Why — What — How framework in coaching conversations
  • Increased ability to evoke awareness and facilitate lasting client transformation
  • Deeper understanding of how client values and identity connect to sustainable change
  • Strengthened presence and active listening aligned with ICF Core Competencies
  • Real case reflections and structured coaching questions to apply immediately

ICF Continuing Education: 1.5 Core Competency (CC) units


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