Advance Your Business and Brand with LinkedIn!
Presented by Vera Polyakova
You may have your LinkedIn profile… you may even have a profile for your company. What now? How do you use LinkedIn to your advantage to increase your business and networking identity? What can you do beyond creating a profile and making connections every once in a while? Do you have a social media strategy?
This workshop will focus on creating a strong brand and identity on LinkedIn. You will learn various sharing techniques and ways to build an audience, and how to continue to engage the audience. We will explore the benefits and the differences between creating a LinkedIn Profile, a Group, and/or Company and the latest LinkedIn features. This workshop will help you build a social media strategy using the powerful tools and access offered by LinkedIn.
*If you don’t have your LinkedIn profile created or would consider yourself a beginner at using social media, we recommend that you watch the following training sessions given by Vera prior to this luncheon:
Social Media I – Basics for Sharing Information: http://www.anymeeting.com/ICFTampaBay/ED59DD898746
Social Media II – Using Social Media to Create a Buzz: www.anymeeting.com/ICFTampaBay/ED59DC85804B
Vera Polyakova has a Master’s degree in Industrial-Organizational Psychology, and a Bachelor’s degree in Psychology with a minor in Business. Vera’s degrees allow her to combine both of her passions: people and business. Currently, she is the User Experience and Design Specialist at Lifedash, Inc. where she identifies company wide design principles, conducts psychology literature research, performs market research, and leads usability testing initiatives for all products. She is also heading the development of a training program. Most importantly, Vera combines her knowledge and skills in motivation and engagement to create interactive products.
