1.5 RD
Workshop Description: Do you want to find new customers using LinkedIn, the world’s largest professional network? This interactive session, led by LinkedIn marketing expert Sheryl Cattell of BizHack Academy, will show you how. Sheryl will share practical tips and tools that B2B companies – businesses that sell to other businesses – as well as consultants and marketing and sales professionals can use to immediately increase their visibility and thought leadership on LinkedIn. The workshop will cover the key elements your LinkedIn profile and company page must include to make the most of this powerful selling tool. Participants will receive a checklist of best practices for your profile.
The topics covered in the presentation include:
Tips on profile enhancements every businessperson needs to make
How your social selling score compares with others in your industry and network
How to leverage features only on the mobile app – video cover stories, name pronunciation, QR code connections
Tips on growing the size and quality of your network
How to get more mileage from your posts (from hundreds to thousands of views)
Presenter: Sheryl Cattell, an award-winning digital marketer, former VP/CMO of marketing, and educator, has worked with Fortune 500 companies and startups, nonprofits and small businesses. She is excited to share her hard-won insights to help grow your business and accelerate your career using the LinkedIn platform.
