The International Coaching Federation (ICF) defines coaching as "partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential."
Key words in this definition are partnering, thought-provoking, and maximize potential. These are the elements that differentiate professional coaching from other forms of support for organizations or individuals. The value of a coach lies in his or her ability to serve as an insight-provoking partner, supporting the client to design his or her own actionable and sustainable strategies for success.
Learn more about coaching at the International Coaching Federation's site.